iPhone 17 Air Headlines Apple’s ‘Awe Dropping’ Event on Sept. 9

Apple has officially announced that its highly anticipated fall event will take place on Tuesday, Sept. 9, unveiling the next wave of flagship iPhones. The presentation, streamed worldwide, carries the tagline “awe dropping” and is expected to introduce the iPhone 17 lineup, fresh Apple Watch models, and possibly a few new accessories.

iPhone 17 Air Replaces Plus Model

The highlight of this year’s reveal is the iPhone 17 Air, a slimmer, ultra-thin model that will replace the traditional Plus edition. Apple plans to launch four iPhone 17 models in total, including the Air and upgraded Pro versions. The shift signals the company’s emphasis on sleeker, lighter designs while keeping high-end performance intact.

Part of a Larger Overhaul

This event marks the beginning of a broader three-year redesign cycle for Apple’s flagship smartphone. According to reports, Apple is already preparing a foldable iPhone for 2026, followed by a curved-glass iPhone in 2027 to coincide with the product’s 20th anniversary.

While the spotlight will be on the iPhone 17 series, Apple is also expected to roll out new Apple Watch updates and refresh its lineup of accessories. Some other highly anticipated Apple products are being held back for later launches to keep the September event focused on its headline device.