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Thursday, June 12, 2025
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Youngest Red Lobster CEO Plans a Comeback—Built on Nostalgia

Cheddar Bay Biscuits weren’t just food. They were family.

Step into the wood-paneled charm of a 1970s Red Lobster—where a booth by the window meant more than a meal. It was a celebration. Nautical décor, sailor uniforms, and the scent of Cheddar Bay Biscuits set the scene for birthdays, good report cards, and family dinners that lingered.

Menus felt like a seafood adventure: rock lobster tails for $6.99, crab-stuffed shrimp, or fried oysters for the curious kid. A Reddit user once recalled their first shrimp cocktail—tails and all. That wasn’t just dinner; it was a coming-of-age bite.

By the ’80s and ’90s, Red Lobster was a tradition. You didn’t just go to eat—you went to mark something: an accomplishment, a moment, a memory.

And the brand knows it. Today, Red Lobster’s leadership is leaning into that nostalgia. CEO Horace Dawson, who took the helm in 2023, has focused on reconnecting with longtime fans. The restaurant is bringing back classic menu items like hush puppies and popcorn shrimp—not just to fill plates, but to fill emotional gaps.

They’re not just serving seafood—they’re serving the feeling we all remember: warm booths, big laughs, and the salt-air escape just off the highway.

Because Red Lobster wasn’t just a restaurant. It was where we made memories.

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