We Ain’t Buying It: Activists Launch Holiday Boycott Targeting Corporations Seen as Enabling Trump– Amazon, Target, and Home Depot
A coalition of advocacy organizations is calling for a nationwide boycott against several major retailers in protest of what they describe as corporate America’s complicity in President Donald Trump’s “bigoted and anti-democratic attacks.”
The “We Ain’t Buying It” campaign, spearheaded by Black Voters Matter, Until Freedom, and Indivisible, urges consumers to refrain from shopping at Amazon, Target, and Home Depot between Black Friday and Cyber Monday. The effort is supported by the Working Families Party and 50501, with all groups pledging to redirect spending toward small, local, and minority-owned businesses.
“From cravenly abandoning their commitments to diversity, equity, and inclusion to enabling the terrorizing of our communities, corporate collaboration must stop,” organizers said in a joint statement.
The coalition accuses major corporations of profiting from Trump-era policies while remaining silent on issues like racial justice and workers’ rights. They point to record profits, executive bonuses, and corporate tax breaks as evidence of misplaced priorities.
“From the day he stepped foot into office, Donald Trump has done everything he can to tear apart the fabric of our communities,” said LaTosha Brown, co-founder of Black Voters Matter. “Corporations have bowed at Trump’s feet. But we ain’t buying it.”
Brown also connected the boycott to broader economic justice issues, condemning federal actions like withholding SNAP benefits and rolling back DEI commitments.
The new campaign follows the “Target Fast” boycott earlier this year, which challenged Target’s rollback of its diversity initiatives and resulted in measurable drops in store traffic and revenue.
“These corporations can’t keep cashing in on working people and pretending their hands are tied,” said Tamika Mallory, co-founder of Until Freedom. “They get billions in tax breaks while their executives pocket record paychecks. When it’s time to stand up against fascism and racism, they go silent.”
With U.S. holiday sales expected to top $80 billion between Nov. 1 and Dec. 31, the organizers say the campaign is about shifting economic power—encouraging consumers to become “conscious shoppers” who support businesses that affirm their humanity.
“We’re gonna make it a real blackout,” Brown told theGrio. “You can’t sit over there and we continue to give you our money and not hold them to account.”
The campaign is inviting the public to sign a pledge to shop conscientiously and amplify the message online throughout the holiday weekend.
