Black and Women-Owned Luxury Brand Expands Access to Inclusive Eyewear
Vontélle Eyewear, the trailblazing Black and women-owned brand known for bold, culturally inspired designs, is now available at 80 select Sam’s Club locations across the country.
Known for merging high fashion with inclusive fit, Vontélle’s prescription-ready frames are now accessible to millions of Sam’s Club members, offering comfort, style, and cultural pride at an affordable price point.
Designed With Diversity in Mind
Launched in 2020 by co-founders Nancey Harris and Tracy Green, Vontélle Eyewear was created to address a long-overlooked need in the industry: eyewear that truly fits diverse facial features. With frames specifically crafted for wider nose bridges, higher cheekbones, and fuller faces, the brand celebrates African, Caribbean, and Latin heritage through vibrant prints and distinctive patterns.
“We’re thrilled to bring our brand to Sam’s Club and reach a broader audience who values both style and comfort,” said Harris, Co-Founder and COO. “This collaboration allows us to expand our mission of representation and inclusivity in eyewear, making luxury accessible to more families across America.”
A Shared Mission of Access and Inclusion
The partnership with Sam’s Club signals a powerful alignment in values. “This relationship reflects a shared commitment to innovation, inclusion, and consumer choice,” said Green, Co-Founder and CEO. “We’re excited for Sam’s Club members to experience eyewear that truly reflects their identity and elevates their everyday look—including our kids’ frames from collaborations with Nickelodeon, like SpongeBob and Naevia’s Magic Glasses.”
Sam’s Club, a division of Walmart Inc., has over 600 retail warehouse locations nationwide. “At Sam’s Club, we’re committed to offering our members products that reflect their values and individuality,” said Kara Russow, Merchant at Sam’s Club. “Vontélle’s bold, inclusive designs are a perfect fit for our optical assortment, and we’re proud to help bring their mission to more communities.”
Luxury Eyewear With a Social Impact
Beyond fashion, Vontélle is also focused on social good. The brand partners with schools and nonprofits to provide vision care and eyewear to underserved communities. Every pair purchased contributes to the brand’s mission of improving access to vision health.
