Netflix Announced That 15 Video Podcasts, Including “The Breakfast Club,” Are Joining Its Lineup After Inking a Similar Deal With Spotify
Netflix is officially getting into the business of morning radio that learned how to use cameras.
The streaming platform announced this week that it has signed an exclusive video podcast deal with iHeartMedia, bringing 15 established shows to Netflix, including the long-running cultural juggernaut The Breakfast Club.
The move marks another step in Netflix’s ongoing attempt to expand beyond scripted television and compete with YouTube’s dominance in the video podcast space.
According to Deadline, the agreement gives Netflix exclusive streaming rights to full video episodes of The Breakfast Club and other iHeartMedia podcasts. The deal follows a similar partnership Netflix struck with Spotify in October, signaling that the company is making video-first podcasting a serious part of its content strategy rather than a side hobby it forgets about after a press release.
Alongside The Breakfast Club, the iHeartMedia slate headed to Netflix includes popular titles such as My Favorite Murder, Bobby Bones Presents: The Bobbycast, Behind the Bastards, Dear Chelsea, This Is Important, Joe and Jada, and The Psychology of Your 20s, among others, Variety reported.
Netflix executives framed the deal as a way to offer viewers a wider range of personalities and formats as the platform leans further into unscripted and creator-driven programming.
“With this partnership, we are incredibly excited to offer our members such unmatched variety, and to deliver highly entertaining podcasts featuring some of the world’s most dynamic personalities,” Lauren Smith, Netflix vice president of content licensing and programming strategy, said in a statement shared with The Hollywood Reporter.
It is a polite corporate way of saying Netflix would like to be in the same conversation as YouTube when it comes to where people actually watch podcasts.
Originally launched in 2010 by Charlamagne Tha God, DJ Envy, and Angela Yee, The Breakfast Club has grown into one of the most influential radio shows in hip-hop and Black pop culture.
Known for its mix of humor, candid conversations, and controversy, the weekday morning show has produced countless viral moments and interviews with artists, actors, activists, and political figures. The program is currently hosted by Charlamagne Tha God, DJ Envy, Jess Hilarious, and Loren Lorosa.
Under the new deal, full episodes of The Breakfast Club and the other participating podcasts will begin streaming exclusively on Netflix in early 2026.
For a show that helped define modern radio and internet culture, the move feels less like a reinvention and more like an overdue acknowledgment that the audience already moved to video years ago. Netflix is just finally catching up.
