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Sports Illustrated names Deion Sanders as 2023 Sportsperson of the Year

Coach Prime receives an incredible honor for his first year at Colorado

Deion Sanders has been named Sports Illustrated’s Sportsperson of the Year for 2023. An well-deserved honor for the Colorado Buffaloes coach, per an announcement on Thursday morning.  

Coach Prime has taken Colorado to new heights with a complete overhaul of the football program in a short period of time. The “Prime Effect” has swept across the country with Boulder being the epicenter of the sports world. It’s been a transformation like none other for CU. 

Among the entourage joining Sanders on this year’s Sportsperson of the Year cover are the University of Colorado Chancellor Philip DiStefano, Athletic Director Rick George, 99-year-old superfan Peggy Coppom, Sanders’s children Deion Jr., Shedeur, Shelomi, and Shilo, longtime manager and SMAC Entertainment Co-founder/CEO Constance Schwartz-Morini, trusted advisors Ray Forsett and Sam Morini, and a crowd of dedicated Buffs fans.

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