Snoop Dogg is heading to college football, announcing Monday that he — along with his Gin & Juice beverage brand — will be sponsoring the Arizona Bowl. “I’ve sent many players through my SYFL [Snoop Youth Football League] to colleges and the NFL, so it’s only fitting that I bring the ‘juice’ back to college football,” Snoop Dogg told Yahoo Sports.
The Arizona Bowl becomes the first CFB bowl game to partner with an alcohol brand. The Snoop Dogg Arizona Bowl is set for Dec. 28 and is “expected to be televised on a network with wide linear distribution, though that deal is not yet finalized.”
