Serena Williams is joining the ownership group of the new WNBA expansion team Toronto Tempo, the team announced Monday. In the release, the Toronto explained that the 23-time Gland Slam champ will “play an active role in future jersey designs and will help forge unique merchandise collaborations with the team.”
This is the latest addition to Williams’s portfolio, which already includes ownership stakes in the NFL’s Miami Dolphins, the NWSL’s Angel City FC, and TGL’s Los Angeles Golf Club.
Serena Williams’ involvement in Toronto Tempo marks a significant milestone for the WNBA’s expansion into Canada, bringing both her star power and business acumen to the franchise. As a global icon with deep ties to sports and fashion, her influence is expected to elevate the team’s brand and attract new fans to the league. Williams’s impact extends beyond just the court—her presence in ownership groups has historically driven increased visibility, sponsorship opportunities, and cultural relevance for the teams she supports.
With Toronto Tempo set to debut in 2026, Williams’s role in shaping the team’s identity could set a new standard for how expansion teams engage with their communities and build global appeal. Her history of championing women’s sports and advocating for equity in athletics aligns with the WNBA’s ongoing mission to grow the game and provide greater opportunities for female athletes.
Fans can expect her involvement to bring innovative jersey designs, high-profile collaborations, and a level of excitement that few other athletes can generate. As the league continues to expand its footprint, Williams’s participation serves as a powerful endorsement of the WNBA’s future and its potential for sustained growth on the international stage.
