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Monday, March 31, 2025
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Ray-Ban Appoints A$AP Rocky its 1st Ever Creative Director

Ray-Ban announced Friday that A$AP Rocky has been named the eyewear brand’s first-ever creative director. According to the company, the rapper will extend beyond collection curation to “store design, campaign direction and more.”

A$AP Rocky’s inaugural project, the Blacked Out Collection, launches in April and will see the father of two handle everything from flexing his design chops to directing promotional campaigns.

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