The First Black Woman To Create The Logo And Theme Art For Super Bowl LIX
Tahj Williams, a 26-year-old artist and member of the Golden Eagles Tribe in New Orleans, has become the first person to design both the Super Bowl logo and theme art. Her intricate beadwork, inspired by the centuries-old Black Masking tradition, highlights the cultural heritage of New Orleans. Williams’ groundbreaking work will be featured prominently during Super Bowl LIX, putting a global spotlight on this rich artistic practice.
Black Masking Tradition Showcased on a Global Stage
The Black Masking tradition, sometimes referred to as Black Indian masking, involves creating elaborate, hand-beaded and feathered suits worn during festivals like Mardi Gras. For her Super Bowl LIX design, Williams crafted a detailed patch incorporating Roman numerals and the Lombardi Trophy, blending traditional artistry with the spirit of football.
Her accomplishment is more than a personal triumph—it stands as a significant acknowledgment of Black cultural traditions showcased on one of the most prominent stages in sports.
Williams’ detailed beadwork is rooted in the Black Masking tradition, a centuries-old cultural art form with deep historical roots. This practice, featuring intricate, hand-crafted suits adorned with beads, feathers, and rhinestones, began as a tribute by African Americans to Native Americans who offered sanctuary during slavery and as a celebration of community strength and perseverance.
NFL Embraces Local Culture for Super Bowl LIX
The NFL partnered with Williams to bring New Orleans’ unique culture to the forefront of its 2025 championship event. Her designs will appear on digital tickets, program covers, and large-scale public displays, including the exterior of the Hyatt Regency Hotel. NFL senior vice president Marissa Solis praised Williams for her deep connection to her community, calling her the perfect artist for the project.
More Than an Artist
When she isn’t creating intricate beadwork, Williams works in cybersecurity at Microsoft. Despite her demanding career, she continues to honor the Black Masking tradition each year by crafting a new suit for Mardi Gras. Her ability to balance these roles shows her dedication to both her craft and her community.
