Ahead of Super Bowl LIX, Fans Can Score a Free Box of the Breakfast Mashup
Ahead of Super Bowl LIX, cereal lovers are in for a wild twist with a new collaboration between General Mills’ Cinnamon Toast Crunch and Totino’s. The two brands are launching a limited-edition pizza-flavored cereal that combines the savory taste of Totino’s Pizza Rolls with the sweet, crispy texture of Cinnamon Toast Crunch. Described as a “match made in mashup heaven,” the unique creation promises bold and unexpected flavors.
Cereal Mashups & Super Bowl Moments
This isn’t General Mills’ first foray into innovative product partnerships. Last year, they teamed up with Victor Allen’s Coffee to launch a Cinnamon Toast Crunch iced coffee, and in 2020, they released Cinnamon Toast Crunch-flavored milk in collaboration with Nestlé Sensations. Meanwhile, Totino’s has a history of memorable Super Bowl campaigns, including a 2023 partnership with Pete Davidson for humorous ads promoting their popular pizza rolls.
Limited Edition Packaging & Free Giveaway
To elevate the experience, the cereal will feature packaging inspired by a pizza delivery box. For those curious about this unconventional breakfast option, there’s an added incentive: starting at 7 p.m. EST on January 28, 1,000 lucky fans will have a chance to win a free box through a sweepstakes on Cinnamon Toast Crunch’s online store.
Fans of both brands will surely be talking about this quirky Super Bowl tie-in for weeks to come.
