Netflix Looks to Stream Europe’s Biggest Matches
Netflix is reportedly preparing to enter the global sports streaming arena with a bid for UEFA Champions League, Europa League, and Conference League rights. The new UEFA broadcast format would allow networks to choose top matches each week—similar to how college football games are divided among networks in the U.S.
UEFA Targets €5 Billion Annually From New Rights Model
Under this revamped model, UEFA expects to generate at least €5 billion (about $5.87 billion) per year starting with the 2027–28 season. That’s a massive jump for European soccer’s most prestigious competitions—and a chance for Netflix to secure a global foothold in live sports streaming.
Netflix Passes on NFL, Focuses on Global Reach
Despite the growing sports trend in streaming, Netflix co-CEO Greg Peters made it clear the company isn’t pursuing an NFL package. Instead, Netflix appears focused on international markets where soccer dominates. By chasing UEFA rights, the streamer aligns itself with global fans rather than U.S.-centric sports deals.
If successful, the move would signal a major shift for Netflix—from binge-worthy dramas to live global events—proving it’s more interested in soccer glory than Sunday touchdowns.
