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MTV VMAs Return to Form with Biggest Audience in 4 Years

Wednesday night’s MTV Video Music Awards achieved its biggest audience in four years, claiming over 4 million viewers. Making the most of a live telecast across 13 Paramount-owned networks and two encore presentations, the annual event saw an audience uptick of 8% compared to 2023.

Paramount suggests that much of the surge had to do with popularity on social media boosted by a record-breaking night from Taylor Swift.

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