LYS Beauty’s Development Strategy: A Landmark Investment and Retail Expansion at Sephora and Kohl’s
LYS Beauty has recently made headlines with a substantial investment, marking a significant step forward in its growth journey. Tisha Thompson, the visionary founder of LYS Beauty, secured a major investment exceeding eight figures, thanks to a successful Series A funding round led by Encore Consumer Capital. This strategic move comes just as the brand prepares for a significant retail expansion, with products set to be available in 800 Sephora locations within Kohl’s stores starting April 8, 2025.
A Trailblazing Journey & Achieving Industry Recognition
Founded by Tisha Thompson in 2021, LYS Beauty is celebrated as the first Black-owned clean makeup brand to be featured at Sephora. Thompson’s impressive career began as a college makeup artist, eventually leading her to a pivotal role as Vice President of Marketing and Innovation at PÜR Cosmetics. With a keen focus on inclusivity, she launched LYS with a commitment to diversity and representation in beauty.
Since its inception, LYS Beauty has achieved remarkable success and industry recognition. Notably, the brand experienced a 200% year-over-year sales increase on TikTok Shop, showcasing its strong digital presence and consumer appeal. In addition, the No Limits Cream Bronzer Stick has become a top-selling product at Sephora, underscoring the brand’s resonance with customers.
As the majority owner, Thompson continues to steer LYS Beauty towards new heights, setting a benchmark for inclusive beauty brands and paving the way for future successes.
