Super Bowl LX Recognition Puts Luv’s Brownies on a National Stage
Bay Area staple Luv’s Brownies is marking its 30th anniversary with a milestone few small businesses reach: selection as an approved local supplier through the NFL Super Bowl LX Source Program.
The designation positions the woman-owned bakery to compete for Super Bowl–related contracts as the Bay Area prepares to host one of the world’s largest sporting events, placing a homegrown brand alongside national vendors during Super Bowl week.
Grit Scholarship Opens Applications for 2026
Alongside its business growth, Luv’s Brownies is continuing its commitment to education and perseverance with the launch of its fifth annual Grit Scholarship.
Applications are now open for students pursuing four-year college, community college, or vocational programs who have demonstrated resilience in the face of adversity. Up to three scholarships of $500 will be awarded.
Applicants must submit:
- A 500-word “grit story” essay
- Letters of recommendation
- Proof of community service
- Verification of enrollment
- Documentation of financial need
Applications close at 10 p.m. PST on Wednesday, May 27, 2026, and must be submitted online at www.luvsbrownies.com/scholarship.
Expansion Into Alameda County Builds Regional Presence
Luv’s Brownies is also extending its footprint beyond Santa Clara County into Alameda County, where its dessert and food truck has become a familiar sight at community events.
“The Luv’s Brownies Food Truck has expanded its business to Alameda County and has become a local favorite,” said Napoleon Batalao, Director of Digital Communications for the Fremont Chamber of Commerce. “We’re proud of the connection we’ve built between outstanding food trucks like Luv’s Brownies and the community that shows up to support our events.”
Big Game Kickoff Celebration in Downtown San Jose
To commemorate three decades in business, Luv’s Brownies will take part in a two-day Big Game kickoff concert and block party in downtown San Jose on the Friday and Saturday leading into Super Bowl Sunday.
The large-scale celebration near City Hall will include street closures, live performances by a two-time Grammy Award–winning R&B artist, and sets from an internationally acclaimed DJ and producer. Luv’s Brownies will serve fans throughout the weekend from its food and dessert truck.
Founder Andrea Lacy’s Journey Fuels the Brand’s Mission
For founder and CEO Andrea Lacy, the anniversary reflects far more than business success.
“Celebrating 30 years of Luv’s Brownies — while marking five years of our Grit Scholarship and being recognized by the NFL — is incredibly meaningful,” Lacy said. “This journey reflects perseverance, creativity, and the power of community.”
Lacy’s own story mirrors the scholarship’s purpose. While attending San Jose State University, she worked three jobs to pay for school before learning she had dyslexia — a discovery that ultimately unlocked her creative strengths. A recipe mishap caused by transposed ingredients led to the creation of the now-iconic Original Heart-Shaped Brownie®, which has defined the brand ever since.
About Luv’s Brownies®
Founded in 1996, Luv’s Brownies is a digital-native bakery best known for its signature heart-shaped brownies, offering nationwide shipping and local delivery. The company also operates a Cuban café and dessert truck serving Santa Clara and Alameda counties, featuring Cuban sandwiches, signature drinks, and award-winning desserts. Luv’s Brownies has been featured on Good Morning America, Essence, Rachael Ray Magazine, and the cover of Black Enterprise.
