Mattel Unveiled The LeBron Ken Doll Wednesday To Kick If Its “Kenbassador” Series
LeBron James just made history again—this time, off the court. On Wednesday, Mattel unveiled the first-ever Ken doll modeled after a professional male athlete, and none other than the NBA icon himself is leading the charge. Dubbed the “LeBron James Kenbassador Doll,” this release kicks off Mattel’s new “Kenbassador” series, spotlighting influential male role models.
This follows last year’s rollout of nine female athlete Barbies, including tennis legend Venus Williams.
A Sports Icon Reimagined in Plastic
“For me, growing up, having role models who inspired me showed me what was possible,” James said. “Now I understand how important it is for kids to see themselves in the people they look up to.”
LeBron, who has spent decades inspiring on and off the court, called the opportunity “an honor” and emphasized the power of positive figures who “instill confidence, inspire dreams, and show kids they can achieve greatness.”
From Akron to Aisles: LeBron’s Doll Details
The LeBron Ken doll comes dripped in a blue-and-white varsity jacket emblazoned with “LJ” on the chest, the number 23 on the sleeve, and “Just a Kid from Akron” across the back. The doll sports sunglasses, headphones, Nike sneakers, and a T-shirt that reads “We Are Family”—a tribute to the LeBron James Family Foundation. The finishing touch? An “I Promise” wristband and a fanny pack that James personally adjusted when he saw the doll for the first time.
In a reaction video, LeBron beamed with pride, repeatedly calling the doll “dope.” With a laugh, he added, “He might need to do a little lifting. Legs look a little skinny. Little fraily little fellow. Nah, that’s dope.”
A Ken for a New Generation
Mattel’s senior VP Krista Berger explained the deeper meaning behind the release: “We are excited to bring fans a new presentation of Ken that celebrates LeBron as a role model, his icon status, lasting impact on culture, and dedication to setting a positive example for the next generation to reach their limitless potential.”
The LeBron Ken doll hits shelves Monday with a retail price of $75. And yes—he wears Nikes.
