Kendrick Lamar Not Like Us: RIAA Diamond Certification on the Horizon
Kendrick Lamar’s viral anthem “Not Like Us” has officially crossed 10 million units sold in the U.S., reaching a major milestone that makes it eligible for RIAA Diamond certification—one of the rarest honors in music sales.
A Grammy Sweep and Cultural Moment
Released in May 2024, “Not Like Us” didn’t just dominate the charts—it defined a moment. The song claimed all five of its Grammy nominations, taking home Record of the Year, Song of the Year, Best Rap Performance, Best Rap Song, and Best Music Video. The win marked another historic run for Kendrick, who’s no stranger to critically acclaimed projects.
Super Bowl LIX Halftime Stage Sealed Its Legacy
Kendrick Lamar’s explosive performance of the track at Super Bowl LIX solidified “Not Like Us” as more than a diss track or viral moment—it became a cultural touchstone. The halftime show was one of the most-watched of the decade, giving the hit a massive boost in streams and visibility.
Diamond Status: Rare Air in Rap
Selling over 10 million units is no small feat—especially in the streaming era. While only a handful of rap songs have achieved RIAA Diamond certification, “Not Like Us” now joins that elite circle of eligible singles. The official Diamond plaque is pending but expected soon, given the confirmed numbers.
