JuJu Watkins is State Farm’s second NCAA NIL signing, following Caitlin Clark’s partnership last fall.
The USC star’s collaboration with State Farm marks another milestone in the brand’s two-decade commitment to supporting and promoting women’s sports worldwide. Fans will see JuJu debut alongside Jake from State Farm in a Big Ten Network co-branded spot airing on Friday, Nov. 29.
State Farm is also the presenting sponsor of JuJu’s upcoming docuseries, On the Rise: JuJu Watkins, produced by UNINTERRUPTED and 4.4.Forty Media.
“It’s an honor to partner with State Farm,” JuJu said. “Not only are they one of the biggest brands in sports, but they’ve also been supporting basketball and the women’s game for decades. I’m excited to share what we’ve been working on together.”
