“Rap Music Is Still the Most Impactful Genre to Date. and I’ll Be There to Remind the World Why. They Got the Right One”
Hip Hop artist Kendrick Lamar has been announced as the headliner for the 2025 Super Bowl LIX halftime show. Both Lamar and the NFL made the announcement on their respective social media pages on Sunday. The game will take place in New Orleans on February 9th, 2025.
Known for his staccato rapping style and use of advanced vocabulary and proactive narrative storytelling, Lamar has been known to personify the elements of hip hop and rap that has largely made the genre a springboard for popular culture. He is also known for the visual imagery and poignant themes in his music videos such as African American history and culture.
“Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one”
Lamar said in a statement released from the NFL. The most awarded hip hop artist in recent history, the 37-year-old Compton native has sold more than 17.9 album equivalent units worldwide, including 4 number one albums. He has garnered numerous accolades such as 17 Grammy Awards, 29 BET Awards and becoming the first hip hop artist to receive the Pulitzer Prize for Music in 2018.
The show will be produced by Roc Nation, spearheaded by fellow celebrated hip hop artist Jay Z. “His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally,” Jay-Z added. “Kendrick’s work transcends music, and his impact will be felt for years to come.” This will be Lamar’s second time performing at the Super Bowl, following his guest appearance in 2022 performing alongside Snoop Dogg, Dr. Dre, 50 Cent, Eminem, and Mary J Blige.
Lamar will follow Usher, who was last year’s Super Bowl halftime show headliner. His 13 minute set was the most-watched halftime performance of all time, according to Billboard, drawing an average of 123.4 million viewers. Rihanna’s 2023 halftime show performance is the second-most watched set with 121 million viewers.
Lamar will certainly have a great catalog to select from. According to digital platforms such as Apple and Spotify, he has released four albums and 71 singles. His most known singles include, “Alright”, “Poetic Justice”, “Humble”, “Freedom” with Beyonce, “Bad Blood” (remix) with Taylor Swift, “Loyalty” with Rihanna, and the infamous Drake diss track “Not Like Us”.
Tune in Sunday February 9th, 2025 to see what this hip hop juggernaut will come up with.
