Fox has reached a major Super Bowl win, and the game is still over a week away. According to Sportico, the network has broken the $8 million mark for a 30-second Super Bowl ad, selling at least 10 spots at that threshold, per sources affiliated with negotiations.
During a quarterly earnings call last November, chief executive Lachlan Murdoch confirmed Super Bowl inventory sold out at record pricing, which was reported at the time as $7 million. Fox’s last Super Bowl telecast in 2023 brought in about $600 million in advertising revenue for the network.
