A Nationwide Boycott to Reclaim Consumer Power
On February 28, 2025, Americans are urged to participate in a 24-hour economic blackout to protest against corporate greed, elitism, and predatory capitalism. Organized by The People’s Union USA, this movement seeks to disrupt the economy by halting consumer spending at major retailers and financial institutions, proving that real power lies with the people—not corporations or the wealthy elite.
The Purpose: Challenging Corporate Control
The blackout aims to send a clear message: the American people will not be exploited by corporations that prioritize profit over fairness. As economic inequality grows, with corporations benefiting from tax breaks while middle- and lower-class citizens struggle, the boycott is a form of resistance against unchecked capitalism.
John “J” Schwarz, founder of The People’s Union, emphasizes the significance of collective action: “For one day, we turn it off. We remind them that this country does not belong to the elite—it belongs to the people.” Schwarz asserts that if corporations do not respond, the boycott will escalate, with extended blackouts planned in the future.
What to Do on February 28
From 12:00 a.m. to 11:59 p.m., participants are encouraged to:
- Avoid all purchases – No shopping online or in-store at major retailers like Amazon, Walmart, Best Buy, and Target.
- Refrain from using credit or debit cards – Avoid non-essential spending, including fast food and gas purchases.
- Support small, local businesses – If essential purchases are necessary, buy from independent, community-based retailers.
Why This Blackout Matters
Consumer spending accounts for nearly 70% of the U.S. economy, making organized economic resistance a powerful tool for change. While critics argue that a one-day boycott may not significantly impact corporate profits, the real power lies in mobilizing public awareness and long-term shifts in consumer behavior.
Schwarz acknowledges skepticism but remains hopeful: “A million people not spending a dime in one day is a hit. If they don’t listen, we escalate.”
Future Boycotts and the Broader Movement
The February 28 blackout is only the beginning. The People’s Union has planned additional actions:
- Amazon Boycott (March 7-14) – A week-long halt on purchases from the retail giant.
- Nestlé Boycott (March 21-28) – A protest against the company’s exploitative business practices.
These actions align with a growing trend of consumer activism, where boycotts influence corporate policies and economic justice. As major retailers scale back diversity, equity, and inclusion (DEI) initiatives in response to political pressure, the movement underscores the need for ethical business practices.
The Debate: Does Boycotting Hurt Small Businesses?
While many support the blackout, some Black-owned business owners express concerns. Actress and entrepreneur Tabitha Brown, who sells a kitchenware line at Target, warns that independent brands could suffer revenue losses due to the boycott. “Our business will be hurt,” Brown said, highlighting the potential unintended consequences of economic protests.
A Fight for Economic Justice
Despite differing opinions, the February 28 economic blackout represents a fight for financial fairness and democratic participation. Whether or not the immediate impact is significant, the message is clear: Americans refuse to be passive consumers in a system that prioritizes corporate wealth over everyday people.
The success of this movement could set the stage for future consumer-driven protests, reinforcing the idea that economic power ultimately belongs to the people—not the corporations that exploit them.
