Good Eat’n will now be available in over 250 H-E-B Stores Throughout Texas
(News Release) — NBA superstar and San Antonio Spurs point guard Chris Paul is bringing his passion for plant-based living to Texas in a big way. His snack brand, Good Eat’n, is now available in over 250 H-E-B stores statewide, just as the excitement for the NBA season heats up. Known for its bold flavors and colorful packaging, Good Eat’n delivers delicious, plant-based snacks that are non-GMO, gluten-free, and free of artificial dyes and flavors.
The lineup includes Hot Hot Puffs 5oz, Cinnamon Sugar Puffs 5oz, Nacho Cheeze Tortilla Chips 6oz, Big Dill Ranch Tortilla Chips 6oz, and Cookies N Creme Popcorn 5oz, all available in H-E-B’s Healthy Living department. These snacks combine mouthwatering taste with healthier ingredients, making them perfect for fans of all ages—whether courtside or on the couch.
“As someone with a plant-based diet and a lover of snacks, I know how difficult it can be to find delicious and healthy alternatives to your favorite foods,” said the founder of Good Eat’n, Chris Paul. “I’m excited to expand the Good Eat’n snack line and make it accessible in the Healthy Living section of H-E-B stores throughout Texas.”
The timing of Good Eat’n’s expansion is no coincidence. With Paul now representing the Spurs, the buzz surrounding his debut season is perfectly aligned with the brand’s Texas rollout. “We’re proud to team up with H-E-B, a brand that shares our commitment to quality and community, to introduce Texans to these uniquely bold and better-for-you snacks,” said April Siler, CEO of Good Eat’n.
Good Eat’n’s mission is to make plant-based snacking accessible without compromising on flavor. Each product is crafted to surprise and delight snack lovers, while the eye-catching packaging ensures it stands out on H-E-B’s shelves. “H-E-B’s dedication to serving Texans with innovative and high-quality products makes them an ideal partner for Good Eat’n,” Siler added.
Chris Paul switched to a plant-based diet in 2019 and has been on a mission to show that plant-based snacks don’t have to be boring or tasteless. Good Eat’n transforms familiar favorites into crave-able, surprisingly plant-based snacks that are as bold as they are better for you. Free of artificial dyes, GMOs, and gluten, the products make plant-based eating approachable for everyone—whether you’re a seasoned plant-based eater or just someone who loves to snack.
In addition to rolling out in H-E-B, Good Eat’n is also available nationally via GoPuff. For more information please visit www.goodeatn.com, To keep updated on Good Eat’n developments follow along on Instagram at @goodeatn.
