From Wedding Planner to Wine Trailblazer: How Samantha Danielle Dockery Is Popping Bottles With Purpose
Samantha Danielle Dockery used to plan weddings, so she knows firsthand how important a good glass of bubbly is when people come together to celebrate love. But she also saw a gap—there weren’t many sparkling wine options made with weddings and meaningful moments in mind. So, she took matters into her own hands.
In May 2023, Samantha launched LOVELUVV™, a sparkling wine brand created to celebrate love stories, hard work, milestones, and everyday joy. Her mission wasn’t just about wine—it was about turning celebration into something deeper. She had earned her Master of Champagne certification back in 2021, and she put that knowledge to work crafting wine sets that made sense for people: easy to personalize and enjoyable for all kinds of palates.
But Samantha didn’t stop there. She made a bold promise: 10% of all profits would go to help individuals and families affected by domestic abuse. That wasn’t a marketing move—it came from personal experience. She wanted every glass of LOVELUVV™ to be more than just a toast. “Enjoying a glass of champagne” became, in her words, “an act of solidarity and support.”
Her first wine? LOVELUVV™ Premier Cru Blanc de Blancs, straight from the Champagne region in France. It quickly became a hit at weddings, family gatherings, and celebrations—anywhere people wanted to share joy. Because to Samantha, champagne isn’t just a drink. It’s a symbol of joy, resilience, and hope.
She’s also using her brand to push for change. As a Black woman in the wine industry, Samantha is breaking barriers and creating space for others. With every bottle sold, she hopes to inspire women of color to go after their dreams—even in industries where they’re often overlooked.
LOVELUVV™ is now expanding with Prosecco Superiore DOCG and Prosecco Rosé, with fresh green apple and soft strawberry notes—made to elevate any moment.
Samantha’s journey shows what happens when passion meets purpose. LOVELUVV™ isn’t just a wine brand—it’s a movement. It’s a reminder that love, healing, and celebration can live in the same glass.
To learn more or order a bottle, visit: https://loveluvvsparkling.wine.
