Beyoncé’s Haircare Brand Coming Soon to Ulta Beauty Stores
Beyoncé’s haircare brand, Cécred, is celebrating its one-year anniversary with a major retail expansion into Ulta Beauty. This partnership marks Cécred’s first-ever retail collaboration, making the brand accessible in over 1,400 Ulta Beauty stores nationwide starting April 6.
The Vision Behind Cécred
Since its launch, Cécred has stood out for its inclusive approach to haircare, offering scientifically backed products for all hair types. Beyoncé, known for challenging industry norms, emphasized that her brand is about creating high-quality products that work across textures, from coily and kinky to wavy and straight. She continues to defy misconceptions about Black-owned beauty brands, focusing on universal haircare science rather than societal biases.
A Monumental Partnership with Ulta Beauty
This strategic collaboration with Ulta Beauty represents a significant milestone for Cécred, allowing more people to experience the brand in person. Ulta’s CEO, Kecia Steelman, shared that the rollout would be a major focus, with life-size displays, immersive installations, and a 360-degree marketing campaign designed to highlight the brand in a way Ulta has never done before.
Honoring Beyoncé’s Roots
The partnership with Ulta Beauty also connects to Beyoncé’s deep personal ties to the beauty industry, thanks to her mother, Tina Knowles, a former hairstylist who now serves as Cécred’s vice chairwoman. Beyoncé shared that her mother’s salon played a significant role in shaping her dreams and vision for the brand. The line honors their generational legacy, blending their family’s wisdom with modern science and technology.
