Baylor Claims Boston University’s Logo is “Confusingly Similar” in New Lawsuit
Baylor University has filed a lawsuit against Boston University, claiming that BU’s interlocking logo design is “essentially identical and/or confusingly similar” to Baylor’s long-standing trademark. The Waco-based institution argues that Boston University’s use of the letters “BU” infringes on its federally registered marks.
Baylor’s Logo Legacy
According to Baylor, its interlocking BU has been in use since 1912, making it one of the university’s most recognizable symbols. The school said the logo is a central part of its branding and identity, representing its athletics, academics, and overall public image.
Legal Claims of Confusion
In the court filing, Baylor asserts that Boston University’s version of the BU mark could cause consumer confusion and weaken the distinctiveness of its brand. The university emphasized that its rights to the BU logo are legally protected and that allowing another major university to use a nearly identical design poses risks to its reputation and recognition.
What’s Next
The lawsuit seeks to block Boston University from continuing to use the contested interlocking BU design. While Boston University has not yet issued a public statement, the case highlights the growing tension over trademark protections in higher education, where logos and branding often carry deep ties to tradition, athletics, and alumni identity.
