Bath & Body Works Pulls Candle After Controversy Over KKK Imagery
Bath & Body Works has removed a winter-themed candle from its lineup after online commenters compared its design to imagery associated with the Ku Klux Klan (KKK). The candle, named “Snowed In,” featured a label with a stylized paper snowflake, which many social media users said resembled the hoods worn by members of the KKK, one of the most notorious hate groups in the United States.
Candle Design Draws Backlash for Resembling KKK Symbol
Social media erupted with criticism over the candle’s design, with many users pointing out its unfortunate resemblance to the KKK’s hoods and robes. The KKK’s hood has long been considered a hate symbol, according to the Anti-Defamation League. In response to the controversy, Bath & Body Works swiftly pulled the candle from its stores and website, stating that the design choice was unintentional.
Bath & Body Works Apologizes and Pulls Controversial Candle
Bath & Body Works issued an apology, acknowledging the concerns raised by customers. A company spokesperson told CNN, “We are committed to listening to our teams and customers and fixing any mistakes we make, even those that are unintentional like this one.” The brand is now evaluating its design process to prevent similar incidents in the future.
Candles are a key part of Bath & Body Works’ product line, accounting for nearly 40% of the retailer’s annual holiday sales, according to analysts. The brand has built a reputation for its seasonal and holiday-scented candles, making the “Snowed In” controversy particularly notable during this busy time of year.
Candle Reddit Users Criticize the Design as a “Klandle”
Reddit users were quick to call out the design, referring to the candle as a “klandle” and a “Klan Krismas Kandle.” Some customers who attempted to order the candle after the controversy found their orders canceled by the company. Despite its removal from Bath & Body Works, listings for the candle appeared on eBay, with one seller pricing it at $350.
