San Antonio Organic Based Skin Care Line Is Now Available at Target.com
San Antonio based Organically Beauty Inc known as Organically Bath & Beauty has been selected to be a merchandise vendor with the Target Corporation. By making Organically Bath & Beauty available Target is continuing its commitment to diversify its products selection for customers. “At Target, our commitment to supporting Black-owned companies and advocating for racial equity touches every aspect of our business – including investing in underrepresented entrepreneurs, launching Black-owned brands ..” The Skin Care line founded by Kela Nabors is known for its use of organic materials in the handmade production of serums, soaps, bath bombs and DIY bath bomb kits. Organically Bath & Beauty’s mission is to provide organic beauty products to nurture and repair all facets of the body and are dedicated to providing the best quality all natural products to their customers. When asked what’s the San Antonio favorite item Nabors says “It’s the bath bombs. People love the bath bombs and the DIY bath bomb kits.” All items are freshly made to order and are available at North Star Mall, Target.com, online through their website and the Organically Bath & Beauty flagship brick and mortar location of 11854 Wurzbach Road in San Antonio, Texas.
THE SWEET SMELL OF AN ORGANIC OPPORTUNITY
Kela Nabors of Organically Bath & Beauty originally applied for the Target accelerator program but found herself approached by Target to submit the product line for review. When notified of her selection Kela Nabors had this to say. “For anyone this is a great opportunity, but for an African American woman with a small brand like this, this is an amazing opportunity,”
TARGET CORPORATION
Target is a general merchandise retailer with stores in all 50 U.S. states and the District of Columbia. It is the seventh largest retailer in the United States. In 2021, Target pledged to invest $2 billion with Black-owned businesses by the end of 2025, including adding products across its multi-category assortment. The company’s industry-leading beauty assortment saw a 65% increase in Black-owned brand offerings since 2020.
ABOUT ORGANICALLY BATH & BEAUTY
Organically Bath & Beauty’s mission is to provide organic beauty products to nurture and repair all facets of the body. Infusing the earth’s most precious minerals in all our products and are dedicated to providing the best quality all natural products to our customers.
Based in San Antonio, Texas and founded by Kela Nabors, the skin care line was developed to address the needs of her daughter. Her daughter developed severe eczema at the age of 6 years old and after trying several prescriptions and over the counter items that were ineffective and caused long term health issues. Kela Nabors began developing her own skincare products to address her daughter’s needs. After some experimentation, Kela successfully developed Oatmeal + Agave Soap Bar, Baby Oat Soap Bar and Baby Butters. Organically Bath & Beauty have been featured on KLRN, inside of EllE Magazine and various media outlets. You may also visit them at www.organicallybathbeauty.com.
