Netflix is stepping into the real world with the launch of its first-ever Netflix House venues, opening in Philadelphia and Dallas in late 2025, and expanding to a flagship location in Las Vegas by 2027. These permanent attractions will immerse fans in the worlds of hit series like Wednesday, One Piece, Stranger Things, and Squid Game.
Each Netflix House will offer unique “experiences, offerings and programming” that change regularly, giving visitors “a different adventure every time they visit,” according to a press email from Sabryna Phillips Oliver.
The Philadelphia site is expected to be the larger of the two initial openings, launching with:
• Wednesday: Eve of the Outcasts
• One Piece: Quest for the Devil Fruit
• Netflix Virtuals – VR games from Sandbox VR
• A nine-hole mini golf course
• The TUDUM Theater, which will screen Netflix shows, movies, and host fan events like trivia nights
The Dallas location will spotlight:
• Stranger Things: Escape the Dark
• Squid Game: Survive the Trials
• A Netflix RePLAY arcade, which features physical challenges, immersive story rooms, and retro-style games designed for solo play or team competition
In addition to these venue launches, Netflix is also debuting its first major homepage redesign in 12 years. The new interface, which is rolling out first to LG and Samsung smart TVs, showcases larger icons and hoverable thumbnails that display more detailed previews of titles.
These moves mark a big step forward in Netflix’s strategy to blend entertainment with interactive, in-person experiences.
In addition to the larger experiences, the Netflix House’s “expansive spaces” will also feature elements from other shows and movies available on the streaming platform, including Bridgerton, Love Is Blind, Big Mouth, Knives Out, and Floor Is Lava.
