Amazon Becomes Title Sponsor of the Magic City Classic
Amazon has been announced as the new title sponsor of the Magic City Classic, the largest Historically Black College and University (HBCU) football game in the country. The event will now be officially known as the Amazon Magic City Classic, presented by Coca-Cola.
A Historic Partnership
The annual matchup between Alabama A&M University and Alabama State University is a major celebration of HBCU culture and tradition. With Amazon’s support, the Classic aims to enhance the experience for fans, schools, and the community through expanded engagement, innovative activations, and community-focused initiatives.
“We are thrilled to welcome Amazon as the new title sponsor of the Magic City Classic,” said Perren King, executive director of the Magic City Classic. “This partnership represents a shared commitment to education, diversity, and economic growth in our community. We look forward to working with Amazon to elevate the Classic experience for our fans and the broader HBCU family.”
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Amazon’s Commitment to HBCUs
Amazon emphasized that this sponsorship aligns with its mission to support HBCUs and create opportunities for students and alumni.
“Through this partnership with the Magic City Classic, we’re celebrating HBCUs as a legacy of excellence while investing in tomorrow’s leaders,” said Donetta Houser-Sly, HR director, Amazon North America People Experience & Technology. “This historic game isn’t just about football — it’s about community, opportunity, and the endless possibilities that arise when tradition meets innovation.”
Event Details
The 2025 Amazon Magic City Classic, presented by Coca-Cola, will take place on October 25 at Birmingham’s Legion Field. Fans can expect a weekend filled with football, marching band performances, and cultural celebrations, making it an unforgettable experience.
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