The Black-Owned Atlanta Skincare Company Is Widening Its National Reach After Growing From Roughly 4,000 Dollar General Locations in September 2025
Black-owned skincare company Just for Teens is preparing to expand into nearly 10,000 Dollar General stores nationwide, marking a major step forward for the Atlanta-based brand and its line of products created specifically for younger consumers.
Founder Brian Reynolds said the company expects to reach the new store count by September. Black Enterprise reported Just for Teens products are already available in more than 8,000 Dollar General locations, up from approximately 4,000 stores in September 2025.
Once the expansion is completed, the brand’s presence inside Dollar General will be about 2.5 times larger than it was one year earlier.
Brand Finds a Market in Teen Skincare
Reynolds founded Just for Teens in 2020 after recognizing that relatively few skincare companies were developing products specifically for preteens and teenagers.
The company offers facial cleansers, moisturizers, mineral creams, pimple patches, sun patches and insect-bite patches. Its products are designed to make skincare more accessible and appealing to younger shoppers.
“I saw that there was an opportunity and a market, so I took advantage of it,” Reynolds told The Atlanta Voice.
The company’s upcoming expansion will include a broader rollout of its scented pimple patches. Dollar General currently lists strawberry and blueberry versions for $4 per package.
The hydrocolloid patches include clear, unscented options along with fruit-shaped scented patches designed to absorb excess oil and protect blemishes from dirt and picking.
Business Programs Helped Just for Teens Scale
Reynolds credited part of the company’s growth to his participation in Dollar General’s small-business program, which gave the emerging brand an opportunity to secure shelf space with one of the country’s largest discount retailers.
He also participated in programming through Atlanta’s Russell Innovation Center for Entrepreneurs, known as RICE. The center works with Black-owned companies as they develop, operate and scale their businesses.
“All of those different programs helped us,” Reynolds said.
RICE previously helped Reynolds prepare Just for Teens for retail distribution and navigate some of the challenges that come with entering the consumer packaged-goods industry.
Dollar General Expansion Reaches Smaller Communities
For Reynolds, the partnership has given Just for Teens access to customers far beyond the company’s Atlanta roots, including shoppers in smaller cities and rural communities that may not have specialty skincare retailers nearby.
“It’s fascinating to go into random stores in small towns and see your products on shelves,” Reynolds said.
He recalled hearing from a friend who discovered the company’s pimple patches inside a Dollar General outside St. Louis.
“We’re growing really quickly,” Reynolds said.
The national placement is particularly significant because Black beauty founders have frequently described facing funding and distribution barriers when attempting to fulfill large retail orders.
By entering thousands of Dollar General locations at relatively affordable prices, Just for Teens could reach families who may not regularly shop at department stores or specialty beauty retailers.
The rollout also provides another example of how supplier-development programs and Black-business incubators can help emerging brands turn a promising product into a national retail operation.
